Affordable Bill Board Advertising
The following story is a great example of some of the hi tech digital boards going up. This format is unaffordable for most of the clients we deal with and there are a lot less costly ways to get a local message out on prominent static billboards for under £200 a week. But this video and story shows the possibilities of Billboard Advertising.
Old Street EC1 provides a powerful communications channel for brands to engage with the unique and exciting audiences who live, work and socialise in EC1. The newly digitised, iconic advertising architecture in the centre of Silicon Roundabout has become synonymous with the EC1 area, providing unparalleled impact within the vibrant and creative East London community.
As discussed in our EC1 Technology Briefing early in 2014, this location is in the heart of the world’s largest technology hub outside of San Francisco and New York City, and is bringing forth some exciting new technological developments.
It is the people who live, work and breathe EC1 who provide this momentum: the creators of technology, the leaders of fashion and the new city socialites, who always have the latest apps and know where the coolest new bars are. To quote Gerard Grech, CEO of Tech City, EC1 is made up of the “opinion formers and tastemakers of today.”.
YouTube’s launch advertising campaign saw its content stars taking to the streets of EC1. Google’s Media Manager, Rob Maddison, commented:, “The launch of Old Street EC1 really suits our campaign perfectly as it allows YouTube to become part of the fabric of this highly desirable and exciting part of London, around Tech City.”