With the growing importance of the internet as a communication platform it was only natural that we expand our services from Outdoor to Online too. The rapid emergence of Web 2 and Social Media has meant that all media plans should include this option not only because it is cost effective but because increasingly people are accessing news and information online.
We have teamed up with the regions experts in online social media marketing so we can offer blogging, audio and video podcasting support.
A blog is simply a personal web site that needs no technical experience to set-up and update through regular posts. If you can use a word processor software package you can become a blogger.
A podcast is just like having your own company TV or radio station. Globally. Now how often would you have liked to add TV and radio to your media plan but worried about the cost?
Using the internet you can distribute your own programmes for only a few thousand pounds. What is even better is that it is ‘evergreen’. As long as you are in business the audio or video is available so it works for you 24 hours per day 365 days (or 366) per year. Using tag words, search engine listings and promotion via your web site and marketing materials you can quickly build an audience especially if you produce a series of entertaining and informative programmes.
