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Focal Point Advertising
16 Murrell Green Business Park
Hook
Hampshire
RG27 9GR
Tel: 01256 767837
Fax: 01256 767778
Email
View map
16 Murrell Green Business Park
Hook
Hampshire
RG27 9GR
Tel: 01256 767837
Fax: 01256 767778
View map
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Marketing & Campaign Planning
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You would be surprised how many companies think they know who are their precise potential customers, yet the company which steals a march on its competitors is the one which has carefully analysed its niche market opportunities and, therefore, extended its area of potential profitability.
Marketing, per se, involves itself in thoroughly investigating both direct and indirect competition and looking for totally new areas which could be profitably exploited. There are almost always completely new markets to test for development. Once the market opportunities have been identified then a campaign plan is drawn up. Marketing campaign planning consists in identifying the most effective options available for reaching those most likely to use your services or buy from you. As this is a case of ‘how long is a piece of string’ there is not enough space available to outline the process here in any great detail. There are always difficult choices to be made between achieving the best return on the budget and meeting product and service targets. The skill is to plan to budget and achieve set objectives. Inherent in this skill base is a combination of years of experience planning for diverse markets and a thorough investigative procedure. Focal Point Advertising possesses these skills from which businesses can only benefit. |
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