advertising billboards - Letterbox burglary Bracknell message goes large

Focal Point Advertising
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RG27 9GR
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Letterbox burglary Bracknell message goes large

In the run-up to Christmas, Bracknell Police are using larger-than-life advertising posters to get their crime prevention message across. At selected locations in Bracknell Forest, large ‘Lift and Lock’ posters are on display, warning everybody to lift their door handles and lock their front doors at night.

The Bracknell eye-catching posters were first displayed at bus stops on main routes around the borough in the weeks when the clocks went back. This followed a spate of house burglaries at night, where burglars had been getting into homes by putting implements through the letterbox, either to knock the handle down, or fishing for keys left within reach of the letterbox.

While the bus stop campaign was for two weeks only, the posters are continuing to be used at other locations. For the period until Christmas, Bracknell Regeneration Partnership has kindly allowed the poster to be displayed in a shop window in The Broadway in Bracknell town centre.

The poster campaign is an initiative by the Community Safety Team at Bracknell, including Inspector Mark Harling and Crime Reduction Adviser John Oblein, working with Richard Knight of Focal Point Advertising who co-ordinated the locations, Jason Hopkins of Breathe Creative Solutions, who created the design from an original police photograph, and Ian Boswell, Community Safety Manager with Bracknell Forest Council Crime and Disorder Reduction Team.

Thames Valley Police ~ Bracknell

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