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Ad Bike in Oxford
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 To maximize your Advertising ROI,
text FOCAL to 78070Client: Rodericks Dental Practice
Purpose of campaign:
To promote 2 new NHS Dental Practices in Wantage and Oxford.
Media used: Ad Bike in Oxford
Ad bike campaign campaign date:
Saturday 11 December to benefit from Christmas footfall
Ad bike campaign details:
The campaign started at 9am and the rider made several circuits of the city centre covering all areas with high footfall.
Approximately 500 to 600 flyers were handed out during the course of the campaign.
The reason the campaign was conducted during the Christmas shopping period was to benefit from the increased footfall, and Focal Point suggested to the client that leaflets were used as this added impact to the campaign and gave any interested parties opportunities to follow up after the campaign.
An Ad bike campaign gives high impact from a medium that naturally attracts attention, and the rider also doubles up as a promotional person enabling the bike to stop from time to time in areas of extremely high footfall and the rider to interact with the public to hand out leaflets.
The bike was in and around Oxford City Centre from 9am to 5pm.
 To maximize your Advertising ROI,
text FOCAL to 78070Ad bike campaign managed by:
Focal Point Advertising
16 Murrell Green Bus Park
Hook, Hants RG27 9GR
Tel 01256 767837
Fax 01256 767778
Mobile 07798 632173
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