Hampshire Constabulary – Billboards Advertising
There has been a call recently for motorists to be more aware of motor cyclists and also to make motor cyclists more aware that they are not always easily seen.
Hampshire Constabulary used the services of Focal Point to book a strategically located billboard campaign close to junctions. All sites were cherry picked as close to junctions as possible to give the campaign maximum effect.
The campaign ran from 28 July through to the end of November. Several sites were booked in Portsmouth and Southampton, each being booked for 2 to 4 weeks and then being moved to another location. This gives the impression of the campaign being bigger than it is but also spreads the message to a wider audience.